Your new website, in your own words

1. Facts we must confirm before launch

These items are blocking the launch. Directories and older pages online disagree with each other, and we want the new site to be the accurate source.

If any line in the box above is wrong or incomplete, please note the correction here.

1.1 Your licenses: please fill in each state

Your current site mentions New Hampshire and Massachusetts. Please add Washington, and confirm how you would like each license listed.

1.2 Full credentials list, exactly as you want it shown

Degrees, licenses, certifications, advanced trainings, and professional memberships. We have MSW, Fordham University (1984) and your New Hampshire LICSW on file. Please add everything else, and note your undergraduate school if you want it listed.

1.3 Insurance: any panels to add, remove, or qualify?

Please complete the checklist below first, then use the notes box for notes, for example “Anthem only for certain plans” or “I am out of network but provide a superbill.”

Insurance checklist: tap Yes for each plan you currently accept

Any panels to add, remove, or qualify, and any notes about how you would like insurance described.

1.4 Fees, session length, and payment

What is your standard session length (for example, 50 minutes) and fee? Do couples or family sessions differ? Do you offer a sliding scale, and if so, how would you like it described? How is payment handled for telehealth?

1.5 How should new clients book?

Tick all that apply below, then add any detail in the box.

1.6 Hours, availability, and new clients

Your Google listing shows Monday 8 to 5, Tuesday 8 to 5, Wednesday 8 to 3, Thursday 8 to 5, Friday 8 to 4. Are those still your telehealth hours? Are you accepting new clients now, and is there a waitlist? What ages do you see (youngest and oldest)?

1.7 Your photo

Please pick one of the two choices below.

Jim can show you the touched up version.

2. About you and your story

Your experience is your strongest advantage. More than 40 years of practice is rare, and your current site barely uses it. These answers will become your About page. Write the way you would explain it to a new client.

What drew you to this work, and what path did your training and early career take? A few sentences is enough.

What do you understand now about people, couples, and families that you did not understand at the start? What still keeps you interested in this work?

Warm, direct, practical, thoughtful, use your own words. What do clients most often thank you for, or say helped them most?

For example, ties to New Hampshire, interests outside work, or reasons you enjoy working with couples and families. Sharing a little helps clients feel they are meeting a real person. Leave blank if you prefer to keep the site fully professional.

3. How you work: your approach

Clients choose a therapist they can picture talking to. This section helps them picture a session with you, before they ever call.

How do you describe your approach to a new client who has never had therapy? Your resources page points to family systems and Bowen family therapy, is that still central to your work? What other approaches do you draw on?

What happens in the first meeting? What do you ask, what should a client expect to leave with, and how do you help someone who is nervous about starting?

How long do people typically work with you? Is your work structured or conversational? Do you give things to think about or try between sessions? How do you know together when therapy is working, or when it is time to finish?

From booking to joining the video call to what happens if the connection drops. The more concrete this is, the more comfortable a first-time telehealth client will feel.

4. Your services, in your words

The new site has a separate page for each service below. That is how Google matches you to searches like “online couples counseling in New Hampshire,” and how a client lands on a page that speaks directly to their problem.

For each service: who is it for, what problems do you help with most, what changes do clients notice, and is there a common misunderstanding to correct? If a service is a small part of your practice now, say so, we will give it less prominence. At the end of this section, please mark your top priorities.

Who comes to you most often? Communication breakdown, conflict, trust after a betrayal, feeling like roommates, deciding whether to stay together? What does your work with couples focus on first?

Blended families, co-parenting after divorce, parent and adult child conflict, helping children through a separation, what do families ask you for most?

What ages do you see? What issues come up most, anxiety, mood, school, family conflict, divorce? How do you involve parents, and how do you help a teen feel comfortable on video?

What symptoms and situations do you treat most? How do you help someone who has felt stuck for a long time, or who is trying therapy for the first time?

How do you describe your trauma work to a client who may be hesitant to start? What kinds of trauma do you work with, and how do you pace the work so it feels safe, especially by telehealth?

Divorce, loss, retirement, an empty nest, caregiving, a career change, menopause and ageing, which transitions do you help with most, and what do clients find hardest about them?

Please describe any of these that are part of your practice today, in the wording you prefer. Is there any service, group, or special interest you offer that is not listed anywhere in this questionnaire?

From the services above, which two or three should the website feature most prominently on the home page?

5. Who you help best, and who you refer out

Being clear about fit saves you enquiries that are not right for your practice, and it reassures the right clients that they have found the right person.

Describe the clients and situations where you do your best work and feel the work is a good fit.

For example, certain diagnoses, active addiction as a primary issue, court-ordered work, psychological testing, or clients who need in-person or higher-level care. Please be as specific as you are comfortable publishing.

For example, that you are telehealth only, that both partners should attend a first couples session, or anything about timing and commitment that helps set expectations.

6. Telehealth, practically

Because every session is now by video, clients need clear, practical answers before they book. Please confirm what is accurate for your practice today.

Please name the platform (for example, a secure telehealth platform, Doxy.me, Zoom for Healthcare, or another). How does a client receive the link, and do they need to download anything or create an account?

Device, internet connection, a private and quiet space, headphones, please list what you tell clients, plus any tips you give couples or families joining from the same home or from two locations.

How do you explain privacy for telehealth? Where are you during sessions, how are sessions documented, and is anything recorded?

As we understand it, a client generally needs to be physically in a state where you are licensed, New Hampshire, Massachusetts, or Washington, at the time of the session. Please confirm that wording, or correct it here, including any exceptions you want stated.

Telehealth therapists need a clear crisis statement on the website. Please give the wording you want used: what counts as an emergency, that therapy by video is not an emergency service, and which numbers or local resources a client in each state should use.

7. Frequently asked questions, in your own words

Short answers are fine, two or three sentences each. These will become the FAQ page, which also helps Google show your answers directly in search results. Skip any you do not want to answer on the site.

Suggested answer to confirm: No, all sessions are by secure video, for clients located in NH, MA, or WA.

Answer in your own experience, clients ask this often.

Please write the question and your usual answer. This is often the best FAQ on the whole site.

8. Trust builders: credentials, not invented claims

We will never invent reviews, testimonials, founding stories, or results for your site. Trust has to come from real things: your training, your memberships, and, over time, reviews that real clients choose to leave.

Beyond Section 1, is there specialist training you are proud of, for example in couples work, family therapy, or trauma, or memberships (for example, NASW or a state association) you want listed? Please include years if you want them shown.

8.2 Testimonials: your comfort level

Ethics rules for therapists are careful about testimonials, so we will follow your lead completely. Tick what you are comfortable with, if anything.

8.3 Asking for Google reviews

Your online review count is currently very small (only 2 to 3 reviews across directories), which makes even a low average look worse than it is. A steady, gentle habit of asking satisfied clients to leave a Google review would help a great deal. How would you feel about that, and what wording would you be comfortable using? We can provide a short script and a direct review link.

9. Your Google and directory homework

One part of this project only you can do, because it lives inside your own Google account. Your Google Business Profile is what shows your name, phone number, and reviews when someone searches for a therapist in Nashua. Right now it still shows your Main Street office as a place to visit, uses a general category, and points to the old, insecure version of your website. Fixing it will help your ranking, and it has to be done while signed in as you.

Step 1: Try to sign in

Please note here the email address that owns the listing (not the password), or describe where you got stuck, so we can help you through the next step together, screen by screen if needed.

Step 2: Once you are in, we will guide you to check these together

You do not need to make these Google changes alone or all at once. Once you can sign in, Jim can walk you through each one, step by step, and tell you exactly where each button is on your screen.

Step 3: Psychology Today and other directories

Good news, you already have a Psychology Today profile, and for many clients that directory is the first place they look for a therapist, so it is an asset worth keeping current. It needs updating to match the new site, not setting up from scratch. Please check that it says telehealth only, lists all three states where you are licensed (New Hampshire, Massachusetts, and Washington), shows your current specialties and the insurance you accept, and links to the new website once it is live. Your answers in this questionnaire, especially your bio and services in your own words, can be reused there so the profile and the website tell the same story. Directories elsewhere also disagree about your details, one lists a different suite number, another an old address, so aligning them matters.

Old listings, a former office address, a directory profile in your name you did not create, please list anything you are aware of here.

10. Possible new pages and wording: over to you

Since the first draft, we have looked at what people actually search for when they look for a therapist, and at what other busy practices cover on their sites. That turned up a few possible new pages, and a couple of small wording changes, that could help the right clients find you. They are ideas only, and some of them may not fit your practice at all.

For each idea below, please tick Yes or No. If you tick Yes, please add a few lines in the box in your own words, for example who it is for and what you help with most. Those words are what we would build the page from. If you tick No, just tick the box and move on, no explanation needed.

10.1 Premarital counseling: do you offer it?

Engaged couples search for premarital counseling a lot, and it is not mentioned in your current materials at all. Do you offer it now, or would you like to? If yes, please say in the box how you usually work with a couple before marriage, and what you cover most, for example communication, expectations, families, or money.

10.2 Grief and loss: a page of its own

Grief is covered inside your life transitions page at the moment. It could have a page of its own, so someone searching for help after a loss lands straight on it. If yes, please say in the box what kinds of loss you help with most, and what tends to help people through it.

10.3 Divorce and co-parenting: a page of its own

You already do a lot of work with families of divorce. A page of its own could cover divorce itself and co-parenting afterwards, for parents who are searching for exactly that. If yes, please say in the box who it is for and what parents ask you for most.

10.4 Older adults and retirement: a page of its own

You take Medicare, and so much of your work already touches later life, including grief, big transitions, and caring for others. A page written for older adults, including retirement and what comes with it, could speak to people who rarely see themselves on a therapist’s website. If yes, please say in the box what older clients bring to you most, and what you would want them to know.

10.5 Young adults, about 18 to 25: a page of its own

Your site names adolescents, and then adults. A page for young adults, roughly 18 to 25, would cover the in between years, such as leaving home, college, first jobs, and relationships. Do you see clients in this age group, and would you like a page for them? If yes, please say in the box what they come to you with most.

10.6 LGBTQ affirming therapy: a page of its own

You already say on your Psychology Today profile that you offer LGBTQ affirming care. The new site mentions it, but it does not have a page of its own. If you would like one, please say in the box how you describe this part of your work, in the wording you prefer.

10.7 Stress, burnout, and caregiver support: a page or a section

Stress, burnout, and caring for a family member come up again and again in your work. This could be a page of its own, or a shorter section on a page that already exists. If yes, please say in the box whether you would prefer a full page or a section, and who you have in mind, for example people caring for a spouse or a parent.

10.8 Two small wording changes only

These two are wording only, no new pages. Please tick Yes or No for each one, and use the box for any wording of your own you would like us to use, or any wording to avoid.

Trauma page: name PTSD explicitly

Anxiety page: use the phrase high functioning anxiety

10.9 A free first phone call

Many therapists offer a free, brief first phone call, so a new client can ask questions and get a feel for you before booking. Would you like to offer one? If yes, please say in the box how long feels right to you, for example 10 or 15 minutes, and what you would want that call to cover.

10.10 Colleague endorsements

Client testimonials are not appropriate on a therapist’s website, and we will not use them. What can work well instead is a short quote from a professional colleague, clearly labelled as a colleague endorsement. Are there colleagues who know your work and might be willing to let us quote a sentence or two? If yes, please write their names in the box, and how best to reach them, and we will ask them for you.

10.11 Any other qualifications we have not listed?

Is there anything you hold that is not already listed anywhere in this questionnaire, for example a training, a certification, or a specialized treatment approach? People do search for approaches by name, such as EMDR, DBT, the Gottman Method, IFS, or anything else you have trained in. Please list in the box anything that applies, with the training or certifying body and year if you have them.

10.12 Group therapy: do you offer it?

Your LinkedIn profile lists Group Therapy in its About section. It is not mentioned on your website. If you do offer group therapy, please add a few lines in the box, for example what the group is for and who it is for.

Thank you. A No is just as helpful as a Yes here, because it keeps the site honest about what you actually offer.

Thank you

Thank you, Penni. This information will let us finish the site in your voice and get the factual pages exactly right.

• Partial answers are genuinely helpful. Section 1 alone unblocks the launch, you can send the rest later in a second form if needed.
• If writing is a lot, say the word and we will do a phone interview instead and fill this in from your answers.
• Your answers will be edited for the website, not published word for word.